Adidas Invader Strap

Launching the black Adidas Invader Strap, an exclusive colourway to Foot Locker, Fixers Group created and produced an exclusive two-day, influencer brand event in the heart of Paris. Arranging logistics and hospitality for 300 VIPs from all over Europe, we were proud to generate both millions of social media views, and score highly for our hospitality.


The brand experience included a flight or train journey to Paris, two-night stay at the hotel W l’Opera, welcome gifts, food and drinks, a boat tour on the Seine and a party at the YoYo. Fixers handled production of the entire experience, from concept to guest communication and final launch event.