SodaStream is well-known for its mission to fight against single-use plastic by turning tap water into sparkling drinks—tasty, easy, and sustainable. But beyond their environmental efforts, SodaStream is also a strong advocate for equality. The brand believes that everyone, regardless of origin, socioeconomic background, gender, or sexual orientation, deserves to be treated equally.
To amplify their message of equality, SodaStream took part in Amsterdam Pride with a special activation that resonated with the community.
