This holiday season, Dior brought a touch of Parisian elegance to Amsterdam by unveiling a stunning Christmas tree at De Bijenkorf, the most prestigious department store in the Netherlands. The event was a highly exclusive, invite-only gathering attended by Dior’s closest fans & friends, ensuring an evening of sophistication and luxury.
The evening began as guests were warmly welcomed on the ground floor at Dior’s beautifully designed fragrance pop-up, where they had the opportunity to explore and sample the brand’s latest and most iconic scents. This elegant setting perfectly reflected Dior’s commitment to luxury and provided a serene introduction to the night’s festivities.
After this sensory experience, guests were escorted to the upper floor bar, where they indulged in gourmet bites and freshly crafted cocktails. The atmosphere was enriched with carefully curated tunes and elegant photo opportunities, allowing guests to relax and enjoy the festive ambiance.
The highlight of the evening was the official reveal of Dior’s exquisitely decorated Dior Christmas tree. This stunning centerpiece captured the spirit of the season with Dior’s signature style, and the reveal was shared in an intimate moment with the brand’s esteemed guests.
Following the tree lighting, the guests were treated to an exclusive private shopping experience in De Bijenkorf, which remained open exclusively for them after hours. This personalized shopping experience offered a peaceful and luxurious environment, allowing guests to browse and shop away from the usual crowds.
This event beautifully showcased Dior’s dedication to crafting memorable experiences and left a lasting impression on all who attended.
