In the realm of electric innovation, Audi’s mission was clear: bring “living progress” to the streets of Amsterdam. To make this vision a reality, Audi partnered with DEPT Agency and the visionary artist Sabine Marcelis to create a sleek, city-friendly charging pole that would revolutionize urban mobility.
As a global leader in electric vehicles, Audi aimed to bridge the gap between cutting-edge technology and Amsterdam’s vibrant streets. With projections showing 1.9 million electric cars on Dutch roads by 2030, the need for charging stations is skyrocketing—1.7 million, to be exact, with one every 21 meters in Amsterdam alone.
But Audi wasn’t just content with being part of the electric wave—they wanted to lead it. That’s where Fixers Group stepped in, guiding the production of the charging pole and ensuring seamless collaboration between Sabine Marcelis and Audi.
The result? A charging station that not only blends effortlessly with Amsterdam’s urban landscape but also elevates it, turning everyday street corners into Audi-branded works of art.
The culmination of this effort was the grand reveal event, “Design for an Electric City,” produced by Fixers Group. This wasn’t just an unveiling; it was a vision of the future cityscape, highlighting the crucial role of mobility in the electric revolution. Attendees enjoyed insightful talks, a close-up look at the innovative charging station, and the opportunity to engage directly with Sabine Marcelis.
To amplify the campaign’s impact, we released a behind-the-scenes journey, capturing the entire process from concept to completion. The campaign ignited across YouTube, Facebook, and Instagram, generating a media buzz that doubled the paid media budget through organic publicity.
The results were electrifying: Audi soared to the top in communication awareness, with engagement on Audi’s and Sabine Marcelis’ social channels reaching new heights. The campaign’s success not only highlighted Audi’s leadership in electric mobility but also showcased the power of collaboration and innovation.
The result? A media frenzy that doubled the paid media budget through free publicity – talk about a buzz! Engagement on Audi’s and Sabine Marcelis’ social channels reached the stratosphere. Enthusiasts couldn’t resist sharing the campaign far and wide, giving it even more mileage. Audi soared to the top in communication awareness, leaving rivals in the dust.
