For our client Cartier, Fixers Group orchestrated a playful and eye-catching stunt right outside their boutique on Amsterdam’s prestigious PC Hooftstraat. A reindeer sleigh, parked across from the store and adorned with gifts and Christmas trees, added a festive touch to the cold December days.
Passersby were treated to spontaneous pop-up performances by the Cartier Christmas Carolers, creating a delightful musical interlude in the busiest and most luxurious shopping street in the Netherlands.
This type of activation had never been done before and stood out amid the holiday season’s typically closed doors. The stunt not only put Cartier in the spotlight but also increased foot traffic to the store and significantly contributed to the brand’s visibility and image.
