In March 2023, we had the honor of organizing an exciting city-wide adventure in Amsterdam to celebrate the launch of the brand-new Adidas Ultraboost Light running shoes. It was a mission designed to showcase the energy and innovation of these running shoes, creating an experience that left a lasting impression on all who joined.
The adventure kicked off at various locations across Amsterdam, where each guest received a custom outfit and a fresh pair of Ultraboost Light kicks. The challenge? To make it to the ferry at Amsterdam Central, no matter the weather!
Around 160 runners hit the streets, racing toward the Adidas-branded ferry, where they were met with upbeat tunes from a live DJ, energizing snacks, and a refreshing health shot. The ferry whisked them away to a secret location, where the party continued with an unforgettable afterparty, featuring a performance by the incredible DJ La Fuente.
It was an event full of energy, creativity, and excitement—everything the Ultraboost Light represents. We were thrilled to be a part of such a special launch and to bring this dynamic experience to life in Amsterdam.
