In today’s digital age, social media is an essential aspect of any successful event. As brand managers, you want to provide an experience that not only delights guests but also generates buzz on social media. To achieve this, you must create an ‘Instagrammable’ event – one that is memorable and visually appealing. Here are ten tips to help you do just that.
1. Create a Hashtag and Handle
One of the simplest ways to make an event Instagrammable is by adding a unique hashtag and handle in the physical space. That way, everyone can immediately read and use it. Encourage attendees to use tag and handle to share their experiences on social media, generating buzz and promoting the event.
2. Design a Photo Backdrop
Create a photo backdrop that is both on-brand and eye-catching. Provide a visually stimulating environment where guests can take pictures. The backdrop should be creative and unique, with the brand’s image or logo prominently placed, so that social media posts are instantly recognizable.
3. Entertain the crowd
Include unique and unusual performances that are designed to be shared on Instagram. Someone with a special skill, an entertainer whose performances sparks a conversation, or someone considered very special can add an element of surprise and delight. Make sure that these appearances are Instagram-worthy and have the potential to go viral.
4. Hand out Gifts
Provide guests with branded gifts that they can take home. This will nog only extend their experiences of the event, but will also give guests a reason to share on social media. Providing attendees with a product or service that reflects the brand’s values can also help build brand loyalty.
5. Offer Opportunities for Games and Crafts
Make the experience interactive by offering opportunities for games and crafts that guests can take part in. By providing these participatory options, guests can leave with a sense of ownership in the event, and share their experience on social media.
6. Share Your Brand’s Values
Create an immersive environment that reflects the brand’s values in the event space, attendees are reminded constantly of what the brand stands for. This can create a more meaningful and impactful experience, which is more likely to be shared on social media.
7. Invite a Famous Person
Invite a celebrity, influencer or social media personality to attend the event. Having a high-profile attendee can help to create buzz and encourage social media posts. By association with the brand, the celebrity can give the event legitimacy and increase its reach.
8. Offer Digital Art
Use digital tools to create branded GIFs and filters for attendees to use and share on social media. This is an innovative and engaging way to promote the brand and increase engagement with the event.
9. Provide ‘Live’ Pictures and Edit Videos
Create ‘live’ pictures and video content during the event to share on social media. This gives attendees the opportunity to experience the event virtually and share their experience with their followers.
10. Consider New Perspectives
Offer unique and innovative offerings that cater to diverse perspectives. Providing nail art makeovers during the event, for example, can give an opportunity for attendees to get branded fingernails. This type of out of the box offering can add to the overall event experience and encourage attendees to share on social media.
In conclusion, creating an ‘Instagrammable’ event isn’t rocket science. It simply requires some creativity and innovation. By following these ten tips, you can provide attendees with an event they will never forget.
If you need more inspiration or assistance in creating an Instagram-worthy event, Fixers Group (www.fixers-group.com) has got your back.
We specialize in creating immersive, bespoke experiences that are designed to create a lasting impression.
