Unlocking the Power of Creative Hoardings: A Window to Opportunity
A year and a half ago, we, along with two other agencies, were entrusted with the task of hoarding the construction site for the new store on Kalverstraat. The wooden enclosure, shielding the renovation, was not merely overlooked. Adidas seized this opportunity to generate buzz through a clever marketing stunt. Hundreds of passersby were given […]
Cultural Traditions and Branding
In the dynamic landscape of brand promotion, the power of cultural differences, traditions, and customs cannot be underestimated. Today, we delve into a realm where brands have the opportunity not only to inform but to genuinely inspire. As we navigate the diverse tapestry of our global society, understanding and leveraging cultural nuances can lead to […]
Unexpected Dining: A Source of Inspiration for Brand Experiences
In the competitive world of branding, it’s essential to stand out and create memorable experiences for your audience. One way to achieve this is by hosting dinners in unexpected places. By pushing the boundaries of traditional dining, brands can captivate their audience and create a lasting impression. In this article, we will explore the magic […]
The Magic of Flowers in Luxury Branding
In the world of high-end luxury, there’s something truly special about flowers. They’re not just pretty decorations; they’re symbols of elegance, refinement, and sophistication. Luxury brands like Chanel and Dior understand this and use flowers in their branding to elevate their products and create an aura of exclusivity. Chanel’s Classic Camellias Chanel adores camellias, which […]
Creative Body Branding: Think Out-of-The-Box!
In the eternal quest for unique and memorable ways to promote your brand, it’s time to take a bold step and explore what lies beyond the traditional channels. We’re talking about a trend that not only grabs attention but can also leave a profound impact: body branding. Yes, you read that right – branding on […]
The Dynamic Realm of Luxury Branding
In the dynamic realm of luxury branding, a compelling strategy is reshaping how consumers perceive and engage with high-end brands. It’s not just about exclusive boutiques or runway shows anymore; it’s about making luxury accessible and desirable to everyone, regardless of their budget. This phenomenon revolves around creating opportunities for consumers to experience a taste […]
Top 10 ideas on How to Make Your Event ‘Instagrammable’
In today’s digital age, social media is an essential aspect of any successful event. As brand managers, you want to provide an experience that not only delights guests but also generates buzz on social media. To achieve this, you must create an ‘Instagrammable’ event – one that is memorable and visually appealing. Here are ten […]
Connecting with customers on a deeper level…
Back in my college days (yes, believe it or not), I had to explain to people what a concept was! The idea of brand storytelling was often relegated to catchy slogans and flashy advertisements. But oh, how times have changed! In the ever-evolving landscape of marketing, brand storytelling has undergone a remarkable transformation, evolving from […]
